Pure Beginnings believes in keeping your skin as pure as the day you were born by providing high quality, effective, organic skin care products that care for you and your family’s skin, and are not harmful to the environment, giving peace of mind from the beginning. Great care has been taken in formulating products that are gentle yet effective while using the highest-quality, natural and certified-organic ingredients. The products do not contain petrochemicals, parabens, synthetic fragrances, aluminium or animal products. Pure Beginnings uses ingredients that have been approved for cosmetic use by ECOCERT Greenlife as well as ultra-mild surfactants that don’t strip moisture and natural oils from the skin. They support African communities and biodiversity conservation through ethical biotrade and always consider the beneficial bacteria on the surface of the skin and work to optimise this by maintaining a balanced pH.