Katherine-Mary Pichulik, the founder and designer of PICHULIK, graduated with a BA Fine Arts from the Michaelis School of Fine Art at the University of Cape Town and took a circuitous route to jewellery design before launching PICHULIK in 2012. The brand has since expanded to include resort wear, which was launched in 2015.
PICHULIK is sold by 27 South African and 48 international stores, including some of the top museum stores such as Pérez Art Museum Miami, the Tate in London and ZeitzMOCAA (Museum of Contemporary Art Africa) in Cape Town. PICHULIK opened their first outlet at the Watershed at Cape Town’s V&A Waterfront.
The PICHULIK brand essence is the pursuit of imparting sacred feminine wisdom for the modern woman through organic materials like jade, shell, horn and hemp assembled in gentle forms that communicate powerful messages.
The distinguishing components of any PICHULIK piece is the rope, fabrics and unique found materials, such as fossilised shapes from niger, brass from West Africa, recycled glass from Ethiopia, ghanaian agate and abalone shell.
When PICHULIK introduced a line of resort wear in 2015, they committed to using natural and organic pesticide-free fabrics. All the garments are made from hand-dyed hemp, a fabric that yields more per acre than any other plant and benefits the soil to regenerate it.
The Resort Wear is a diffusion range under creative direction by the PICHULIK brand. It follows the same themes and narrative as their jewellery and tells stories of brave women through designer Nadya Von Stein’s creative vision. The marriage of the garments and jewellery weaves a narrative across generations. The graceful garments make the brand accessible to all women, irrespective of her style, age or lifestyle.