There are so many products out there that are made from cheap and harmful chemicals and even though they clean efficiently, they are harsh on the skin and bad for the environment. So much so that it is easy to feel guilty about using them. Better Earth provides cleaning products that are gentle on the environment (and your hands) but also high quality cleaning agents. All of our products are as effective as other cleaning products but provide peace of mind to the eco-conscious user. There is so much to worry about in this world; at least what the chemicals in your household cleaners are doing to the earth is no longer one of them.